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济南铝木复合门窗产业发展趋势
来源: 2020-04-14 10:52:05
      一。1. More attention will be paid to the high-grade positioning of Jinan aluminum wood composite doors and windows

      将加注重济南铝木复合门窗的高档定位

      Aluminum doors and windows products as a large number of widely used products, its unique advantages determine its broad market prospects. Under the premise of giving full play to their own advantages and improving the problems in the use process, high-grade door and window products begin to enter the sight of consumers, and consumers' demand and expectation for high-grade door and window products are higher and higher.
铝门窗产品作为众多用途广泛的产品,其独特的优势决定了其广阔的市场前景。在充分发挥自身优势、改善使用过程中存在问题的前提下,高档门窗产品开始进入消费者的视线,消费者对高档门窗产品的需求和期望越来越高。
      2. The demand of personalized customization is more and more obvious
      2.个性化定制的需求越来越明显

济南铝木复合门窗

      According to the statistics of public media data, the total amount of customization in the domestic market has reached 60-80 billion yuan every year. The market share will increase in the future, and the market potential of customized home furnishings will be unlimited.
据公开媒体数据统计,国内市场的定制总量每年达到600-800亿元。未来市场占有率将提高,定制家居的市场潜力将无限。
      3. Service value chain will improve the door and window industry
      二。服务价值链将提升门窗行业
In the highly homogeneous aluminum alloy door and window industry, service is undoubtedly a good starting point to distinguish the differences between enterprises. With the increasing demand for offline services on the Internet, more and more door and window enterprises attach importance to the introduction of services and strive to use services to drive product sales. At that time, the "product driven service" model will be obviously replaced by the "service driven product" sales model.
      在高度同质化的铝合金门窗行业,服务无疑是区分企业差异的良好切入点。随着互联网对线下服务需求的不断增加,越来越多的门窗企业重视服务的引入,努力用服务带动产品销售。届时,“产品驱动服务”模式将明显被“服务驱动产品”销售模式所取代。
      4. Sales promotion develops in a rational direction
      4.促销向理性方向发展
In the shadow of the industry, promotion seems to be the "life-saving straw" to promote the development of aluminum wood composite doors and windows industry. However, with the growing maturity of consumers, the traditional way of promotion has been difficult to ignite the enthusiasm of consumers. In this regard, the rational demand in the promotion activities will be "awakened" again; therefore, the door and window enterprises and dealers need to treat the changes of the market and consumers more rationally, so as to promote the development of the cause.
在行业的阴影下,促销似乎成了推动铝木复合门窗行业发展的“救命稻草”。然而,随着消费者的日益成熟,传统的促销方式已经难以点燃消费者的热情。对此,促销活动中的理性需求将再次被“唤醒”;因此,门窗企业和经销商需要加理性地对待市场和消费者的变化,从而促进事业的发展。
      5. More fierce competition in e-commerce channels
      5.电子商务渠道竞争加激烈
      The influence of Internet on Jinan aluminum wood composite door and window industry is undoubtedly huge. Although there are many imperfections in the current e-commerce mode of aluminum doors and windows, in recent years, many aluminum doors and windows enterprises are involved in the field of e-commerce, either high or low; the idea of trying to reverse the war situation through the "Zhiguang" network is no longer new. In recent years, in addition to the typical network marketing, the enterprise sales channels are gradually diversified. The door and window industry, which takes sales and service as the value demand, will examine its e-commerce development strategy more deeply. At the same time of e-commerce consumption returning to rationality, more enterprises will choose to use the Internet to guide off-line customer flow and play the role of Internet publicity to a large extent. At the same time, the urgent demand of consumers for product experience also makes the door and window enterprises relying on the "e-commerce tribe" start to improve the offline layout and better cope with the challenges in the future. Therefore, the outbreak of "competition" in Internet sales channels should be imminent.
      互联网对济南铝木复合门窗行业的影响无疑是巨大的。尽管目前铝门窗电子商务模式存在诸多不完善之处,但近年来,不少铝门窗企业涉足电子商务领域,或高或低;试图通过“智光”网络扭转战局的想法已不再新鲜。近年来,除了典型的网络营销外,企业销售渠道也逐渐多元化。以销售和服务为价值需求的门窗行业将加深入地审视其电子商务发展战略。在电子商务消费回归理性的同时,多的企业会选择利用互联网引导线下客户流动,并在很大程度上发挥互联网的宣传作用。同时,消费者对产品体验的迫切需求也使得依托“电子商务部落”的门窗企业开始完善线下布局,好地应对未来的挑战。因此,网络销售渠道“竞争”的爆发应该迫在眉睫。
      6. Home decoration market transformation
      6.家装市场转型
      No matter the scale of aluminum wood composite doors and windows enterprises, they should be committed to high-quality and high-quality product R & D and design experience. On the basis of stabilizing engineering orders, we should strive to move forward to home decoration market and personalized order market. Facing the pressure of economic downturn, high inventory of real estate, high-quality aluminum doors and windows are floating in front of users. Under the "severe winter", miscellaneous brand products will be eliminated, and aluminum wood door and window enterprises with service, reputation and reputation as the core will become the mainstream.
      济南铝木复合门窗企业规模大,高质量的产品研发和设计经验。在稳定工程订单的基础上,努力向家装市场和个性化订单市场迈进。面对经济低迷的压力,高库存的房地产、高品质的铝门窗正漂浮在用户面前。在“严冬”下,杂牌产品将被淘汰,以服务、信誉、信誉为核心的铝材门窗企业将成为主流。
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